SLCE
Architecture, facade, and interior. A full-service New York practice, seventy-five years in and still designing.
The wordmark is the practice name, set with confidence and closed with a single olive full stop. The dot carries two meanings: the completion of a sentence, and the positioning of a pin on a map. It is the only accent the brand permits.
3,500+
PROJECTS · EVERY BOROUGH · SINCE 1941
Heritage is never declared in this brand. It is shown through the mass of the work. The numbers do the talking — set large, set plain, set without apology.
A modern practice with seventy-five years of New York beneath it.
A single contemporary sans carries everything from wordmark to body copy. There is no classical serif. Heritage is not a typographic decision — it is a content one. The only formal flex is scale: numbers and key statements are set enormous; everything else is held quiet.
Ink
#17191C
Bone
#F5F2EB
Olive
#8B9266
Shadow
#3A3D42
Oat
#D8D3C4
Warm bone against ink, with a single architectural olive as accent. The olive is earned — a real pigment, not a digital primary. No blues, no reds, no gradients. Photography brings colour; the brand holds quiet.
001Laureate · UWS
002Interior
003Roof deck
Equal weight given to exterior, interior, and facade. A small contrast lift — nothing more. Every image is numbered into the catalogue. The brand is built on the premise that there are thousands more behind these three.
Residential
Mixed-use
Interiors
Hospitality
SLCE / Bureau Edition
New York · Since 1941
SLCE
Architects
A full-service architectural practice, designing for the New York skyline since 1941.
01 · Wordmark
The mark
The wordmark sits in a thin display serif — refined, contemporary, and unmistakably architectural. "SLCE" is held primary, with "Architects" sitting below as a subtitle in the same face. The pairing reads as the title block of a monograph — a publication, not a brand.
02 · Typography
Type system
The Laureate, 2150 Broadway.
A modern practice with seventy-five years of New York beneath it.
A thin display serif carries the moments that matter — titles, project names, key statements. A clean grotesque sans handles everything else: navigation, body copy, captions, labels. Weights are held light to keep the page feeling considered rather than shouted.
03 · Colour
Palette
Ink
#0D0D0D
Parchment
#F4F3EF
Slate
#6B8AA0
Graphite
#2A2D33
Stone
#C8C5BD
Pewter
#5A6068
Near-black on warm parchment. A single cool blue-grey for accent — quiet, architectural, specific. The palette reads as considered rather than corporate, prestigious without being historical.
04 · Imagery
Plates
Plate ILaureate
IIRoof deck
IIIInterior
Images are "plates" — numbered, captioned in italic, held in a considered typographic frame. The treatment is editorial rather than documentary. Colour and contrast sit close to the original.
05 · Elements
Interface
3,500+
Projects
75
Years
5
Boroughs
SLCEArchitects
Est.
1941
i.
Wordmark
The wordmark pairs a high-contrast display serif (SLCE, set large and decisive) with an italic flourish for "Architects" — rendered in the single terracotta accent. It signals design intent immediately: unmistakably the work of a practice that cares how letters sit next to each other.
ii.
Typography
The Laureate.
Upper West Side, 2024 — SLCE's most complete statement of full-service design.
A contemporary Didone-adjacent serif holds every display moment. Italic is used as a deliberate tonal shift, never as decoration. Everything else — body copy, navigation, metadata — sits in a clean geometric sans that gets out of the way.
iii.
Colour
Night
#1A1714
Cream
#F0EBE1
Terracotta
#B04A2B
Umber
#6B5E4C
Linen
#CEC5B4
Warm cream against night. A single terracotta drawn from real New York masonry — the colour of a brick facade in late-afternoon light. Used sparingly, and always with intent: in italic type, key accents, and moments of emphasis.
iv.
Imagery
Laureate
001
Roof deck
002
Interior
003
Photography is held generously and named with italic. A slight saturation reduction keeps the warmth consistent across every image. Interior and exterior work sit as equals — neither is subordinate.
v.
Elements
The Laureate
3,500+
Projects
75
Years
5
Boroughs