Who we work for

We’ve discovered that, although we don’t currently have a specific industry niche, the best client fit is at a certain stage in an organisation’s growth.

Post-small, pre-enterprise

In the early stages of growth, many businesses know that they need a web presence, but they’re not yet aware of the full potential of what the internet can do for them. They don’t have a lot of content to publish, they don’t have sophisticated marketing campaigns, they don’t have a marketing or communications team.

At this early stage, many businesses hire a local freelancer or small agency to build their first website. This approach is cost-effective and meets the needs of the business at that time.

As a business grows it’s website needs change. Their website often becomes an important marketing platform and an integral business tool. Businesses at this stage understand the importance of regular communication with their customer and their staff, and have the resources available to create and publish regular content.

At this stage, organisations often start to use tools such as CRMs, newsletter platforms, and integrated social media tools. Brand and visual identity often becomes a priority, with marketing teams looking to achieve greater consistency across all internal and marketing communications.

Now is the time when the limitations of their first web development team may become apparent. Third-party tools may not be sufficient to meet the functional and design needs of this new stage.

Websites that have been ‘assembled’ with off the shelf themes and plugins often become bloated, slow, unstable, and difficult to use.

Although a business might be at a ‘post-small’ stage, it’s still conscious of budgets and not necessarily able to afford the rates of the big digital agencies, who specialise in the next stage of growth – enterprise.

This is what we call the ‘post-small, pre-enterprise’ stage, and it’s where we feel that we can add the most value to an organisation.

Our expertise is in building custom WordPress websites that are:

  • Fast
  • Easy to use
  • Robust
  • Extensible

How we add value


Web performance has many facets and many benefits. For example, it has been proven that just a small change in web page load time can have a significant impact on conversion and retention rates.

A faster website is usually ranked higher in search results. Google has made no secret that it is a key ranking factor.

Easy to use

If you are publishing regular content it becomes more important for that process to be easy and efficient. The more time consuming and difficult the task is, the less likely it is that you’ll want to publish regularly.

A post-small business will benefit from a well structured and intuitive content management system.


More content, features and integrations brings complexity which can negatively impact the stability of a website. This is especially true if many third-party plugins have been used. These often bring unneeded complexity as they may have functionality and features that you don’t require.


Your website needs to work well today, but it should also be able to be developed with new functionality as your business needs it.

We build our sites in an extensible way to ensure that adding new features to support your business in the future is as easy as possible.

Business stages



  • Generic design
  • Little content
  • Infrequent changes
  • No business tool integrations, e.g. CRM


  • Price

Post-small, pre-enterprise


  • Custom branding/design
  • Integrations with 3rd-party tools
  • Regular content publishing
  • Multiple authors


  • SEO
  • Performance
  • Stability
  • Easy content management



  • Frequent content publishing
  • Multi-stage publishing flow
  • Complex layouts
  • Deep integrations with 3rd-party tools


  • Uptime
  • Performance
  • Scalability
  • Security
  • Flexibility
  • Support
  • Publishing workflow

Is your business at a stage where it could benefit from a fast, stable and easy to edit website? Have a look at the WordPress services that we offer.

View our WordPress services

Further reading