How much does a WordPress website cost? What’s your pricing model? Why are you so expensive? Answers below.
I need a website. How much will it cost?
The answer to this question will tell you a lot about the agency/developer you are talking to.
Many will give you quotes or ball-park figures based on very little information.
But not us.
Our answer is “it depends”.
To help understand why this is, let’s first look at some of the elements that need to be considered as part of a website build.
What elements affect the cost of a website build?
There are many aspects to building a website, and the relevance of these depend on your goals and outcomes (more on that in a minute).
Here’s a quick, non-exhaustive, brain dump of things to consider for just the development phase:
- Extensibility – how easily can the code be modified in the future?
- Coding standards – is the code robust and well written?
- Portability – how easily can the code be moved into another application?
- Accessibility – does the website meet the minimum, or specific, accessibility standards?
- Security – is the code secure from basic or advanced attacks?
- Performance – will the site be fast and will it perform at scale?
You might not care about any of that, maybe security and performance are important, or maybe all of these are critical.
At a more functional level, the cost will be affected by:
- Depth of the design phase (if there is one)
- SEO considerations
- Content addition and migrations
- Content management and data structure
- Publishing workflows
- Service integrations (e.g. API development)
- Editor roles and capabilities
- Etc, etc
Hopefully, I’ve made the point!
The above lists focus on ‘deliverables’. However, interestingly, much of this doesn’t matter until we figure out one thing – your desired outcomes.
Why do you need to know the desired project outcomes?
There’s a chance that you’ll know exactly what you need to be built to meet your needs and the best way to build it.
If that’s the case, you should have a strong, detailed brief to take to a development team. Well done – you’re the exception!
Most people, in our experience, have a more vague idea of what they are trying to achieve and what it will take to get there.
This is where exploring ‘outcomes’ not ‘deliverables’ is so valuable.
The swimming pool
Imagine that you have just won the lottery. £250M has just landed in your bank account. You can finally build your dream house.
You make a list of all of the things that you want – a sea view, tennis courts, 8 bedrooms, a cinema room, and a swimming pool.
Your architect and builders get underway building your home.
The big day arrives and you get to see your house for the first time. You excitedly rush to see the swimming pool – your favourite feature – and can’t believe what you’re looking at.
There you see a swimming pool with beautifully curved edges, waterfalls pouring into the sides, a dedicated water polo area, a raised hot tub at one end, and a fully stocked bar.
It’s the perfect place to host a pool party.
You hate it.
You wanted a swimming pool because you’re a keen amateur triathlete and you wanted to be able to swim lengths each morning to improve your training.
It might be a bit far fetched, but what this story demonstrates is that you can deliver on a brief without delivering the desired outcomes.
This is why we always take time to deeply understand the underlying desired outcomes of a project.
That way we can deliver on your goals not just tick off a list of deliverables.
Maybe that expensive custom functionality that you are looking for can be achieved another way. Maybe you don’t need a new website at all!
Our discovery sessions are used to unearth the deeper, underlying goals behind a project. We don’t start until know what these are.
Other agencies have given us a quote, why can’t you?
If we’re not prepared to give you a quote, but other agencies are then they either:
- Know more than we do about the project
- Are making dangerous assumptions
- Are more comfortable putting the project at risk
- Don’t know what they are doing
We’re committed to long-term success for our clients and ourselves. Therefore we don’t take unnecessary risks with your budgets.
Can you give a ballpark cost?
We don’t tend to give ball-park costs until we have an understanding of the project goals (see above).
Ballpark figures are dangerous. They can limit the success of the project by putting an artificial ceiling on the budget before the goals and value of the project are properly explored.
What we can tell you, is that if you’re looking for the cheapest option, it won’t be us.
We’re probably going to be at the top-end of any list of quotes.
If you know your budget and roughly what you are trying to achieve, then we can probably tell you if that looks achievable. At that point, we would schedule a discovery session with you so that we were in a position to give a fixed cost.
What pricing structure do you use?
We prefer to work on a fixed cost basis. This means that you know exactly what you’ll pay. For this to work, we need clear goals to work towards. We’ll work with you to define those goals before we give you a price.
We sometimes work on an ad-hoc time basis. Our rates for this vary depending on the type of work that we’re doing, our availability, etc. But it is typically between £600 – £800 per day.
Why are you so expensive?
Simply put, because we’re good at what we do.
- We’re experienced, and you’ll only be working with senior developers, not farmed out to juniors.
- We have solid project management processes
- We don’t cut corners (unless we agree to)
- We write quality code which means your technical debt is lower and ongoing costs will be cheaper and you won’t need to rip everything up and start again in a year
- We’ve built up a high level of trust and expertise
- We’re UK-based. Offshore is cheaper.
By working with Highrise Digital you lower your risk and improve your chances of success.
You’re too expensive for us, can you recommend someone?
Sure! We’d be happy to introduce you to some less experienced folks.