43 ideas to drive more traffic to your recruitment website
Written by on January 12, 2023
If you want a list of creative ways to increase traffic to your recruitment website, all in one place, then you’ll LOVE this guide.
I’ve collected 43 ideas for you and grouped them into 6 categories.
In the guide:
Check them out below:
Website optimisation and search engine marketing
In this section
Optimise your website for search engines
This one is at the top because it’s a big one and the success of some of the other tips depends on it.
Technical SEO refers to the practice of optimising the underlying structure and technical aspects of your website in order to improve its visibility and ranking in search engine results.
One key aspect of technical SEO is making sure that your website is mobile-friendly and optimised for all devices. This means that your website should be easily readable and navigable on a variety of devices, including smartphones and tablets. The website should be responsive, and content should be easy to access and read on smaller screens.
Make sure that your website is properly indexed by search engines, this can be done by submitting an XML sitemap and setting up Google Search Console (Tip #9). This will allow search engines to discover and crawl your website’s pages, making it more likely that they will appear in search engine results.
Ensure that your website loads quickly and efficiently, and that it doesn’t have any broken links or errors. You can use tools such as Google PageSpeed Insights and Search Console to check for potential issues, and make sure that your website is running optimally.
Technical SEO also include making sure that your website is structured properly with appropriate headings and meta tags, and having appropriate URLs, which can help search engines to better understand the structure of your site and the relevance of your content to users.
Job board SEO: The recruiters guide
Google for Jobs
Google for Jobs is a feature by Google that allows job seekers to search for job listings from various sources, including company career sites, job boards, and recruitment agencies, all in one place.
By having your job listings on Google for Jobs, it makes them more discoverable by job seekers and increases your chances of getting more applicants.
To do this, you can add job listings on your website, and use structured data to mark up the job listings in a way that Google can understand. This can be done through JSON-LD, Microdata or RDFa.
By making it easy for job seekers to find your listings and apply, you’ll increase the chances of attracting the right candidates, which in turn can help to increase the traffic to your recruitment agency website.
Keep your job listings updated, as this will help to keep your listing relevant and boost your chances of appearing in the search results.
Test your website on Google for Jobs
Build your backlinks
Backlinks are links from other websites that point to your website. These links are important because they signal to search engines that other sites consider your site to be valuable and trustworthy, which can help to improve your website’s search engine rankings.
One way to get backlinks is by creating high-quality, valuable content that other websites or blogs would want to link to (see “Create and share valuable content” below). This can include job search tips, career advice, or industry news and insights.
Reach out to other websites or blogs in your industry and ask them to link to your website.
Another way to get backlinks is through guest blogging or participating in online communities related to your industry, this can be a great way to get your content in front of a larger audience and potentially get backlinks from other websites.
It’s important to focus on getting backlinks from reputable and authoritative websites, as these will have a bigger impact on your website’s search engine rankings.
Monitor your backlinks and take actions to remove any low-quality or toxic backlinks, to maintain the good health of your website’s backlink profile.
Create and share valuable content
Create content that is relevant, informative and useful to your target audience, such as job search tips, career advice, or industry news and insights.
This type of content can help position your agency as an authority in the field, and provide valuable assistance to job seekers and employers.
Think about your target audience and what kind of information they’re looking for. Consider different formats, such as:
- blog posts,
- infographics,
- videos,
- and social media posts.
This will allow you to reach a broader audience and appeal to different preferences and consumption habits.
Once you’ve created your content, share it across different channels. Share it on your website, social media platforms, and email campaigns, as well as any other platforms that are relevant to your target audience. Consider reaching out to other websites or blogs in your industry to share your content and get it in front of a larger audience.
Whenever devising a piece of content, always put yourself in your audience’s shoes first.
If I were a candidate/client from a specific sector, what would I want to hear about?
Use your business knowledge to address the current pain points of the particular industry while providing unique value.
Julia Krawcewicz | Marketing Manager at Priority Recruitment
Imagine you’re going to the gym but when you get there, you’ve only got 1 exercise bike and a couple of dumbbells. No pool. No music. It’s empty, boring, and looks crap.
You won’t be going back again. That’s the same with websites.
If there’s nothing there for visitors to check out, people won’t come back. Or if you don’t keep adding to it (e.g. videos, guides, blogs, jobs etc) – then you give visitors no reason to return.
You’ve got to create a website that it’s worth coming back to. Websites are only good if you keep adding content. And if you tie it into a great marketing database that you can subsequently email and prospect to, then new business development becomes much easier.
Rich Gibbard | Recbound
Offer free resources or tools on your website
Create content that is valuable and relevant to your target audience, such as job search tips, resume templates, or salary calculators.
This type of content can help position your agency as an authority in the field, and provide valuable assistance to job seekers and employers.
Consider giving access to your agencies data and research such as job market analysis and industry trends that will be helpful for the visitors to understand the current employment environment.
You want to make your agency’s website a go-to place for employment related information.
When you’re developing your free resources and tools, make sure to keep your target audience in mind and ensure that they align with the services your agency offers. Also, make sure to promote these resources and tools through your website, social media platforms and email marketing campaigns.
Optimise your website for mobile
More and more people are accessing the internet from their phones, so it’s important to make sure your website is mobile-friendly.
Mobile optimisation means making sure that your website is easily readable and navigable on a variety of devices, including smartphones and tablets. The website should be responsive, which means that it automatically adjusts to fit the screen size of the device being used to access it.
By ensuring that your website is mobile-friendly, you’ll be providing a better user experience for those who access your site from a mobile device and it will also ensure that your website will be properly indexed by search engines as well.
You can use tools such as Google’s mobile-friendly test, Google PageSpeed Insights, or similar tools to check if your website is mobile-friendly. These tools can help you identify any issues that may be preventing your website from being fully optimised for mobile.
By making it easy for potential clients to access your website on mobile devices, you’ll increase the chances of them engaging with your recruitment agency and that will drive more traffic to your site.
Local SEO tactics
Local SEO is a set of techniques that optimise your website to rank higher in search results for specific geographic locations.
One way to do this is by including location-specific keywords in your website’s content, like the name of your city, state or region, this will help search engines understand where your business is located and make it easier for potential clients in the area to find you.
Making sure that your business is listed on relevant directories and platforms, like Google My Business, this will allow potential clients to easily find your business contact information and location.
Include positive customer reviews in these platforms. This can help your business to stand out in search results and attract more traffic to your website.
It’s also important to make sure that your website is mobile-friendly (have we mentioned that yet? 😜), this way users can easily access your website and find information from their mobile devices, which is the device of choice for local search.
Google Business Profile
Google Business Profile (formerly Google My Business) is a free tool offered by Google that allows businesses to manage their online presence across Google, including Search and Maps. The tool allows businesses to verify their information such as their address, phone number, business hours, and services offered, which will then be displayed to users who search for related keywords on Google.
By claiming and verifying your business’s GBP listing, your agency can increase its visibility in Google’s local search results, making it more likely that potential clients will find the business when searching for related products or services in the area.
Google Search Console
Submit your sitemap and monitor your website’s performance in search results.
Google Search Console can help you generate more traffic for your recruitment agency website. It will:
- alert you of any technical issues that may be hurting your visibility in search results, and give you data on which keywords and pages are performing best
- show your click-through rate and historical data on your website’s performance, so you can monitor how your changes affect your traffic over time
- show you backlinks to your website and you can use this information to reach out to other websites to request more links
GSC is a powerful tool that can help you improve your website’s visibility in search results and drive more traffic to your recruitment agency website.
Google Analytics
Google Analytics is a powerful tool that can help you track and analyse your website traffic.
You can gain valuable insights into how visitors interact with your site, what pages they visit, and how long they stay. This information can help you identify opportunities for improvement and make data-driven decisions to drive more traffic to your site.
To get started with Google Analytics, first create a free account. Then, add the Google Analytics tracking code to your website. This code should be placed in the header of every page on your site. Once you’ve done this, you can begin to track your website traffic and analyse key metrics such as page views, bounce rate, and number of sessions.
One of the key ways to use Google Analytics to drive more traffic to your website is to use the data to identify which pages are performing well and which ones are not. You can then optimise the pages that are underperforming by making changes such as improving the content, making the site more user-friendly, and optimising for SEO.
Additionally, you can use Google Analytics data to track the sources of your traffic, such as search engines and social media, and then invest more resources into the channels that are driving the most visitors to your site.
Did you know: There are other website tracking tools available!
We like Fathom. It’s not as fully featured as Google Analytics, but it gives us most of what we need without invading the privacy of our visitors.
Social media marketing
In this section
Use social media to promote your website
Social media platforms like LinkedIn, Facebook, Twitter and TikTok allow you to create a professional presence, engage with your audience, and share updates and job opportunities.
Here’s how it can help you:
- Build a professional presence: You can create a company page, post updates and share industry insights to establish yourself as an authority in the recruitment field and attract potential clients and job seekers.
- Target your audience: Social media platforms provide targeting options, you can use it to reach specific groups of people based on their location, interests and job title.
- Showcase your job opportunities: Social media provides a great way to get the word out about your job listings, by regularly sharing job opportunities on your social media profiles, you can reach a larger pool of potential candidates.
- Engage with your audience: Social media allows you to build a community of job seekers, clients, and other industry professionals. By responding to comments and messages, and creating polls and surveys, you can engage your audience and build relationships with them.
- Measure your results: Most social media platforms provide data on the performance of your posts, which can help you understand what works and what doesn’t, so you can adjust your strategy accordingly.
Online communities related to your industry
Participating in online communities is a great way to promote your recruitment agency website and attract both clients and job seekers.
Online communities are groups of people who share common interests or goals, and they can be found on various platforms such as forums, LinkedIn groups, and social media groups (e.g. hashtags and Twitter groups). By participating in these communities, you can:
- Reach a targeted audience: By identifying and participating in communities related to your industry or target audience, you can reach people who are already interested in recruitment or in a specific field.
- Establish yourself as an authority: By providing valuable insights and contributing to discussions, you can position yourself as an expert in the field, which can attract potential clients and job seekers to your website.
- Drive targeted traffic to your website: By including links to your website or job listings in your posts, you can drive targeted traffic to your website, which increases the chances of converting visitors into clients or job seekers.
- Build relationships: Online communities provide a great way to build relationships with potential clients, job seekers, and other industry professionals. By engaging in conversations and providing valuable content, you can build trust and credibility with the community.
- Monitor your performance: you can use the analytics on community platforms to monitor the performance of your posts, and also get a sense of what topics or posts are resonating with the community, which can help you tailor your content and strategy.
Infographics, videos, and other visual content
Infographics and visual content make information more engaging, easy to understand and shareable on social media which in turn increases the reach of your brand and drives more traffic to your website.
By creating and sharing infographics and visual content, you can make your content stand out in a crowded online space and capture the attention of potential clients and job seekers, making your message more memorable.
LinkedIn marketing
In this section
LinkedIn Company Pages
LinkedIn Company Pages allows you to promote your recruitment agency website by creating a dedicated page for your company on LinkedIn. This page can showcase your business’s information, services, job postings, and other relevant content to potential clients and job seekers.
By regularly updating and optimising your Company Page, you can increase visibility and drive more traffic to your website.
Company pages also allow you to post updates, thought leadership pieces and also include call-to-action buttons that can drive traffic to your website or landing page. It also provides analytics to monitor engagement and reach, which can help you understand how your page is performing and make data-driven decisions to improve your recruitment efforts.
LinkedIn Showcase Pages
Using LinkedIn Showcase Pages you can promote your recruitment agency website by creating a dedicated page for your offerings, services, or brands within your LinkedIn company page.
It targets specific audiences, increases brand exposure, showcases your expertise, and provides analytics for performance tracking.
It can also help you to feature job listings to the right target audience, driving more traffic to your website and boosting your recruitment efforts.
LinkedIn Groups
Using LinkedIn Groups is a powerful way to promote your recruitment agency website and attract both clients and job seekers.
LinkedIn groups are a platform for professionals with similar interests or goals to connect, share information and collaborate. By joining and actively participating in these groups, you can:
- Connect with relevant professionals: By identifying and joining groups that are related to your industry or target audience, you can connect with potential clients and job seekers.
- Establish yourself as an expert: By providing valuable insights and contributing to discussions, you can position yourself as an expert in the field, which can attract potential clients and job seekers to your website.
- Promote your services and job listings: LinkedIn Groups provide an excellent platform to share information about your services and job listings, and by reaching the right target audience, you can increase the chances of reaching the right candidate.
- Build relationships: LinkedIn groups provide a great way to build relationships with potential clients, job seekers, and other industry professionals. By engaging in conversations and providing valuable content, you can build trust and credibility with the group.
LinkedIn groups can be a powerful way to build brand awareness and increase your reach within the industry.
LinkedIn Learning
LinkedIn Learning is an online learning platform that offers thousands of courses on a wide range of topics.
Using LinkedIn Learning, you can promote your recruitment agency website by positioning yourself and your company as experts in your industry by showcasing your expertise, building relationships and staying current on the industry trends.
By completing relevant courses and sharing your progress, you can attract potential clients and job seekers and start conversations with other professionals in your network.
It also offers analytics on your progress, which can help you understand how well your learning efforts are resonating with your network and make adjustments to your strategy accordingly.
LinkedIn Events
LinkedIn Events can be an effective way to drive more traffic to your recruitment agency website by hosting virtual events and webinars that align with your target audience’s interests and your industry.
These events allow you to connect with potential clients, job seekers, and industry professionals in a more engaging way, share valuable information and insights, and increase your brand exposure.
By promoting your events and webinars on your LinkedIn profile and in relevant groups, you can reach a wider audience and drive more traffic to your website.
Adding a call-to-action in the event to direct attendees to your website, allows you to convert attendees into leads.
Paid advertising and sponsored content
In this section
Paid search advertising
Paid search advertising such as Google AdWords, Bing Ads and other platforms, allows you to create ads that appear at the top of search engine results pages when people search for keywords related to your business.
This allows you to reach potential clients and job seekers when they’re actively searching for recruitment services.
By targeting specific keywords and creating ads that are tailored to your target audience, you can increase the chances of reaching the right people and drive more targeted traffic to your website.
Retargeting ads
Retargeting ads target people who have previously visited your website, offering them the chance to return and convert into clients or job seekers.
Retargeting ads can be served on various platforms such as Google Ad Network, LinkedIn Campaign Manager, or other platforms, by tracking the visitors’ cookie data. By retargeting these visitors, you can increase the chances of converting them into clients or job seekers by showing them ads that are tailored to their interests, and reminding them of the services you offer.
They can also be used to nurture leads that have shown interest in your service but haven’t converted yet.
By using retargeting ads, you can increase brand awareness, reach and engagement with potential clients and job seekers that have previously shown interest in your service, and increase traffic to your recruitment website.
Paid advertising on industry-specific job boards and websites
Advertising on industry-specific job boards and websites allows you to reach potential clients and job seekers who are actively looking for opportunities in your industry.
By placing ads on specific job boards and websites that are popular in your industry, you can increase your visibility and reach to a highly-targeted audience who are looking for services and job listings that your recruitment agency offers.
Additionally, by targeting specific job boards and websites, you can also improve the chances of reaching the right audience for your job listings which in turn increases the chances of finding the right candidates.
You can use various platforms to advertise on job boards such as Indeed, Glassdoor, and others.
LinkedIn Ads and Audience targeting tools
In this section:
LinkedIn Ads
With over 700 million users, LinkedIn is a great place to reach potential clients and candidates.
LinkedIn Ads allows you to target specific groups of people on LinkedIn. You can reach a highly targeted audience of professionals who are likely to be interested in your recruitment services.
Here’s how it works:
- You create an ad campaign in the LinkedIn Ads platform, including a headline, image, and text.
- You select the target audience for your ads by specifying factors such as job title, industry, location, and more.
- LinkedIn displays your ads to the people in your target audience as they use the platform.
LinkedIn Sponsored Posts
By creating sponsored posts and targeting specific audience demographics, job titles, companies and more, you can reach potential clients and job seekers who are most likely to be interested in your services.
Additionally, you can also use LinkedIn’s lead gen forms to allow visitors to express their interest in your services without leaving the platform.
Sponsored posts can also be used to build brand awareness by providing valuable insights, demonstrating your expertise and sharing industry-related news and information.
LinkedIn’s analytics allows you to monitor the performance of your sponsored posts, which can help you understand how your campaigns are resonating with your target audience, and make data-driven decisions to optimise your campaigns and increase the return on investment.
LinkedIn InMail
LinkedIn InMail is a feature of LinkedIn that allows you to send direct messages to other LinkedIn users, even if you’re not connected to them. This can be a powerful tool for reaching out to potential candidates, as it allows you to directly target the people you want to recruit.
To send InMail:
- You go to the person’s profile you want to message
- Click on the message button
- Write and send your message, LinkedIn will notify them via email and in their LinkedIn inbox.
LinkedIn Sponsored InMail
LinkedIn Sponsored InMail is a paid version of LinkedIn’s direct messaging feature. It allows you to send targeted and personalised messages to specific groups of people on LinkedIn.
It’s useful for recruitment agencies, as it enables you to reach out to a large number of potential candidates at once, and also drive traffic to your recruitment website by including a call-to-action in your message.
In comparison to regular email campaigns, it has a higher open and click-through rate since it’s coming from a LinkedIn InMail and users tend to give it more attention.
LinkedIn Matched Audiences
LinkedIn Matched Audiences is a feature that allows you to create custom audiences on LinkedIn to target your ads to specific groups of people.
This can be very effective for recruitment agencies as it allows you to reach potential candidates who may be interested in your services, and drive them to your website.
To create a Matched Audience, you simply need to upload a list of email addresses or LinkedIn member IDs that you would like to target, and LinkedIn will match those with LinkedIn member profiles.
Once you have your custom audience, you can use it to target your LinkedIn ads to that specific group of people, by including them in the targeting for your ad campaign.
Why you might use LinkedIn Matched Audiences for your recruitment agency?
- You can target specific groups of people, like the ones you already have in your email list, to reach the right candidates for your open positions and increase the chances that they will apply to your jobs.
- It allows you to retarget website visitors and previous customers, increasing the chances of conversion
- It also allows you to target account based marketing, by targeting specific companies or departments
LinkedIn Audience Network
LinkedIn Audience Network allows your LinkedIn ads to be shown on third-party apps and websites.
It works by creating a campaign, and selecting the LinkedIn Audience Network as one of the placements.
The ads will appear as native ads, meaning it will look and feel like it is part of the website or app and blend seamlessly with the content. The ads will be shown to people who are similar to your target audience on LinkedIn.
It can be a useful tool for reaching a bigger audience, on mobile and beyond LinkedIn.
LinkedIn Website Demographics
LinkedIn Lead Accelerator
In simple terms, LinkedIn Lead Accelerator is a platform that enables you to advertise job openings on LinkedIn and target specific audiences that are most likely to be interested in the position. By creating ads for job openings and targeting them to the right people, you can increase the visibility of your job postings and reach more qualified candidates.
First, you will need to create an ad for your job opening. This ad should include an appealing and clear description of the position, a link to your website and a call to action for candidates to apply.
After that, you will need to target your ad to the right audience by specifying factors such as location, job title and industry, in order to make sure your ad is seen by people who are most likely to be interested in the job.
LinkedIn Audience Insights
LinkedIn Audience Insights allows you to gather data on your audience’s demographics, interests, and behaviour, which can be used to inform your recruitment strategy and drive more traffic to your recruitment website.
It allows you to segment your audience by a variety of criteria such as job title, industry, location, company size, and many more, which can help you identify the most relevant audience for your recruitment campaigns.
By using LinkedIn Audience Insights, you can gain a better understanding of your target audience and create more effective recruitment campaigns that resonate with them, which can lead to higher engagement and conversion rates.
Are “LinkedIn Audience Insights” and “LinkedIn Website Demographics” the same thing?
No, LinkedIn Audience Insights and LinkedIn Website Demographics are not the same thing, they are different tools with different functionalities, but they can complement each other and give a more complete picture of your target audience.
LinkedIn Audience Insights is a tool that allows you to gather data on your target audience’s demographics, interests, and behaviour on LinkedIn.
LinkedIn Website Demographics, on the other hand, is a tool that provides insights on the demographics of visitors to your website.
Both of these tools provide different type of insights and can be used in a complementary way, LinkedIn Audience Insights will give you a better understanding of the professional background of your audience, while LinkedIn Website Demographics will give you insights on their behaviour on your website. By combining both of them, you can get a more complete picture of your target audience, which can help you to optimise your recruitment strategy, drive more traffic and get better results.
LinkedIn Audience Expansion
LinkedIn Audience Expansion uses machine learning algorithms to analyse your current audience, and identify other members on LinkedIn who are likely to be interested in your recruitment services.
By reaching new audiences who are similar to your existing audience, you can increase the chances of your recruitment campaigns resonating with them, leading to increased website traffic.
Other tactics
In this section:
- Participate in industry events and conferences
- Use email marketing
- Use influencer marketing
- Collaborate with other businesses and organisations to co-promote each other’s websites
- Create and distribute press releases to relevant news outlets and industry publications
- Offer special promotions or discounts to encourage people to visit your website
- Start a podcast
- Be a podcast guest
- QR codes
- Virtual reality
- Gamification
- Virtual job fairs
Participate in industry events and conferences
Participating in industry events and conferences is a great way to promote your website and drive traffic to your recruitment website.
I personally gained nearly all of my Twitter followers from speaking at industry events.
Here are a few ways you can do this:
- Exhibit at the conference: If the conference has a trade show or exhibition component, consider setting up a booth where attendees can learn more about your company and website. Make sure to have brochures, business cards, and other promotional materials with your website URL on them.
- Speak at the conference: Many conferences are looking for speakers to present on relevant topics. If you have expertise in an area related to your business, consider submitting a proposal to speak at the conference. This will give you an opportunity to present your company and website to a large group of attendees.
- Attend the conference: Even if you don’t exhibit or speak at the conference, attending the event is still an effective way to promote your website. Take advantage of networking opportunities to connect with potential customers and clients, and make sure to have your business card and promotional materials with you.
- Use Social Media to create buzz: Before, during and after the conference, use your social media to share about the event, interesting conversations and people you met, or anything else that would be of interest to your target audience, this will help you to increase your visibility and generate a buzz around your company.
- Utilise Email Marketing: Send out an email campaign to your current clients, and anyone who has shown interest in your company in the past, telling them about your participation in the conference and your booth details, giving them a chance to connect with you at the conference.
- Partner up with other companies: Look for other companies that are attending the conference, and see if you can partner up with them to promote each other’s businesses. This can be a great way to reach new audiences and increase your visibility at the conference.
- Use QR code and landing pages to track results: Using a QR code on your materials can allow you to track who scanned it and what pages they visited on your website and similarly, a landing page specific to the event will allow you to track the traffic from the conference.
Use email marketing
Email marketing is a strategy that involves using email to promote your business and reach out to potential candidates. It’s a great way to stay in touch with job seekers and keep them informed about new job openings.
The key to using email marketing to drive more traffic to your website is to first build a list of email subscribers. You can do this by adding a sign-up form to your website, or by collecting email addresses at networking events and job fairs. Once you have a list of subscribers, you can then send them regular emails with updates about new job openings and information about your agency.
Just be wary of privacy and data protection laws!
When crafting your emails, make sure to use an engaging subject line that will catch the readers attention and make them want to open the email. Include a clear call to action that encourages readers to visit your website and learn more about the job openings.
Use influencer marketing
Influencer marketing involves partnering with individuals who have a large following on social media platforms to promote your brand. To generate more traffic for your recruitment agency website:
- Identify influencers in the employment or career development space with a significant following on social media platforms such as LinkedIn, Twitter, and Instagram.
- Reach out to the influencers and introduce your recruitment agency, and present the opportunity for collaboration.
- Work with the influencer to create a campaign that aligns with your agency’s goals and resonates with the influencer’s followers.
- Track the results by monitoring your website analytics to measure the impact of the campaign on website traffic. By leveraging the influence of an industry-related influencer, your recruitment agency can tap into a larger audience of potential candidates and achieve more credibility in the field.
Collaborate with other businesses and organisations to co-promote each other’s websites
Collaborating with other businesses and organisations can be a powerful way to generate more traffic for your recruitment agency website.
The key to success is to identify businesses and organisations that serve a similar target audience, and that align with your recruitment agency’s values and goals.
Once you’ve identified potential partners, reach out to them and explain the potential benefits of working together. Establish a clear agreement on how each side will promote the other’s website and track the results to measure the impact of the partnership.
Make sure that the partnership is beneficial for both parties, for example by cross-promoting each other’s job postings, co-branded content, or referral programs. This will help to increase your agency’s credibility and reach a wider audience, while building mutually supportive and cost-efficient relationships.
Create and distribute press releases to relevant news outlets and industry publications
Start by crafting a compelling press release that highlights recent news or developments at your agency.
Research and identify the most relevant news outlets and industry publications to send your press release to, and provide them with any additional materials that may be helpful to create a story.
Don’t forget to distribute your press release through your own website and social media platforms as well.
Offer special promotions or discounts to encourage people to visit your website
Create an incentive that is valuable and relevant to your target audience. This can include discounts on your agency’s services, bonuses for signing up for your agency’s newsletter, or exclusive access to job listings.
To ensure maximum impact, you should make sure to advertise your special promotions or discounts across your website, social media platforms, and email campaigns.
Consider targeting different promotions or discounts to different segments of your audience, like a special offer for new clients or a referral program.
It’s also important to make sure that your promotions or discounts are time-sensitive, it creates a sense of urgency and exclusivity.
You can leverage your existing client base. By offering incentives for existing clients to refer new clients to your agency, this can help to increase both your brand awareness and website traffic.
Start a podcast
Podcasts allow you to reach a wider audience and provide valuable information and insights to your target audience. They can also help you build a relationship with your listeners and establish your agency as a trusted resource for job seekers and employers.
Starting a podcast can require a significant amount of time and resources. Have a solid plan for your podcast content and promotion, and be able to commit to consistently producing and publishing episodes.
Be a podcast guest
Guesting on podcasts can be a great way for a recruitment agency to drive more traffic to their website and establish themselves as a thought leader in their industry. By appearing as a guest on relevant podcasts, you can reach a wider audience and provide valuable information and insights to your target audience. This will help you build your agency’s reputation and credibility, and can also lead to new job opportunities and clients.
Being a guest on a podcast can also provide a backlink to your website, which can help with SEO and drive more traffic to your site. It can also be a good way to build relationships with other thought leaders and influencers in your industry.
However, just like starting your own podcast, guesting on podcasts also requires time and resources. Research potential podcasts to guest on and to prepare for the interview beforehand.
QR codes
QR codes are a type of barcode that can be scanned with a phone camera, which then directs the user to a specific website or webpage.
A recruitment agency could use QR codes in various ways:
- Print them on business cards, brochures, posters, or any other printed materials.
- Include them in email signatures or in digital advertisements.
- Use them at events or job fairs, to quickly provide easy access to the agency’s website or a landing page with job opportunities.
However, it’s important to note that QR codes are not as widely used as they once were. Many people are not aware of how to use them, or don’t have a QR code reader installed on their phone. Therefore, it’s important for a recruitment agency to provide clear instructions on how to scan the QR code, and also make sure that the landing page is mobile-friendly, easy to navigate and provides valuable information.
Virtual reality
We’re getting a bit off-piste now!
You could create a virtual reality experience that allows users to explore different career paths and job opportunities in a fun and engaging way. It’s a unique way to showcase your agency’s job listings and attract job seekers to your website.
Gamification
Create a game or contest that is related to your industry and job listings.
This can be a fun and engaging way to attract job seekers to your website, and can also help you identify top talent.
Virtual job fairs
Host virtual job fairs online to connect with potential job seekers and employers.
You can reach a wide audience and also showcase your agency’s job listings, and can be done regularly without the need of a physical location.
Conclusion
Phew! You made it!
It’s a lot to take in but you don’t have to try them all.
What will you try?
Have I missed something?